Facebook earns more than 60% by running ads on Facebook and its apps. According to WABetaInfo now WhatsApp app development team is working on to put ads in WhatsApp status to its iOS app.
Brian acton many times tweeted about giving ads-free experience to WhatsApp users and it became a controversy over the internet.
When Facebook acquires WhatsApp, at that time Mark Zuckerberg and brian acton had a serious discussion about no monetization in WhatsApp for the first 5 years. but as time flews now WhatsApp ios is making his way to put ads in its ios version and later it may lands in Android and web platform too.
WhatsApp Status, a feature borrowed from Snapchat’s Stories, recently hit the 450 million Daily Active User mark as announced by CEO Mark Zuckerberg at the F8 developer conference in May this year. The ad model discussed above will likely be similar to the one currently given on Instagram Stories, where users are shown an ad after a certain number of stories is played simultaneously.
In fact, WhatsApp seems to have already started testing the ad feature with over 100+ companies on board. These involve names like Uber and Singapore Airlines.
It was announced just a day ago that Facebook Stories and Messenger Stories will show advertisements soon.